McCallum has always been realistic about just how soon the show might become a reality. Despite 50 hours of scripts already in Lucasfilm’s hands, the series’ scope and special effects needs would place its cost somewhere in the neighborhood of $5-6 million per episode, and it takes time to secure that kind of dough. McCallum calls the series “bigger than any film we’ve ever done,” but this is Lucasfilm. They’re no strangers to size, so obviously that can be seen as more of a challenge than an inhibitor. What’s got McCallum more worried is how to sell the show’s adult content and still maintain the Star Wars brand.
“Our biggest problem is that these stories are adult. I mean…these are like Deadwood in space. It so unlike anything you’ve ever associated with George before in relation to Star Wars. These aren’t for kids. I mean, we hope they’ll watch, but it’s not being targeted at 8-to-9 year old boys.”